THE DIGITAL SALES AND DISTRIBUTION MODEL WILL BE A KEY ELEMENT
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We must accept that sales will not go back to the same levels as before in the short term. We must be patient and understand that sales will increasingly be through dematerialized and automated formats, with little contact with consumers, and with a focus on digital channels.
Whether it is related to marketing and sales approaches, or to the purchase moment, or even to after-sales services, more and more the customer journeys will be based on digitization. Digital channels, online sales, digital and reliable logistics processes - all of them will be required if we want to recover sales as soon as possible.
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