REFERENCE CODE
24296
MAIN OBJECTIVE
Improve research, technological development and innovation
INTERVENTION REGION
Alentejo (Évora)
BENEFICIARY
VIATECLA - Soluções Informáticas e Comunicações S.A.
APPROVAL DATE
01-08-2017
PROJECT START DATE
01-09-2017
PROJECT CONCLUSION DATE
06-08-2019
TOTAL ELIGIBLE COST
633.825,83 EUR
EUROPEAN UNION FINANCIAL SUPPORT
FEDER - 444.153,98 EUR
SCOPE
#XPLORE_MARKET intends to promote R&D actions in the knowledge domains of "gamification" and Artificial Intelligence specifically when applied to the tourism domain, proposing and supporting the tourist in "immersive virtual adventures" which enable the discovery of the true identity of a region. This approach shall be supported by a software platform where both regional products and services (transactional) related to Tourism can be combined with Points of Interest (non-transactional) creating and suggesting virtual itineraries for tourists to experience the region by themselves, supported by smartphone / wearable digital devices.
WHO IS IT FOR
- Tourists (national and international) - who visit a region and want to interact with the diversity of local services, products and Points of Interest;
- Local producers and service providers - who will be part of the "virtual adventure" and will provide the human interface close to tourists;
- Regional promoters - who intend to capture further tourists for their region and positively support them (even if indirectly) when visiting.
BENEFITS
- An immersive and memorable experience for the tourist;
- A unique experience which combines technology and human interaction with locals;
- Increased visibility (and business) to local service and product providers;
- Increased visibility for the region for (re)capturing new tourists.
PROJECT CONTACT
Ricardo Raminhos (Innovation Manager)
Email: xploremarket (at) viatecla.com
Ricardo Raminhos (Innovation Manager)
Email: xploremarket (at) viatecla.com
